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    December 2009, Month 0/36

IndustryMasters Computer

Competitive Supply-Chain Simulation for the Computer Industry.
Simulation Run Time
The simulation will run for 36 Month (3 years), at a screen-refresh rate of 2 minutes per simulated Month. The simulation round therefore lasts 72 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered
Supply Chain Management, Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares, Mergers and Acquisitions, Company Valuation.

Your Starting Position
The intial seed capital is 60M$ and your available investment budget is 132M$. You are competing against 9 virtual competitors: AAA Computers Inc., Fast Circuit Inc., GiGa Byte Inc., HiX Computers Inc., Max Performance Inc., Mega Power Inc., Orange Tech Inc., Peer Star Inc. and Super Bit Inc.

Computer

Computer
CPUs

Investment: 120M$
Monthly Capacity: 25,000
Product Life Cycle: 20 months

Sales Price: 192$
Monthly Revenues: 4.80M$
Staff: 160
Memory

Investment: 36M$
Monthly Capacity: 40,000
Product Life Cycle: 20 months

Sales Price: 36$
Monthly Revenues: 1.44M$
Staff: 48
HD Storage

Investment: 30M$
Monthly Capacity: 25,000
Product Life Cycle: 20 months

Sales Price: 48$
Monthly Revenues: 1.20M$
Staff: 40
Motherboards

Investment: 30M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months

Sales Price: 60$
Monthly Revenues: 1.20M$
Staff: 40
Power Supply & Cables

Investment: 18M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months

Sales Price: 24$
Monthly Revenues: 0.72M$
Staff: 24
Cases

Investment: 21M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months

Sales Price: 42$
Monthly Revenues: 0.84M$
Staff: 28
Optical Storage

Investment: 27M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months

Sales Price: 36$
Monthly Revenues: 1.08M$
Staff: 36
Mice & Keyboards

Investment: 23M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months

Sales Price: 30$
Monthly Revenues: 0.90M$
Staff: 30
LCD Screens

Investment: 72M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months

Sales Price: 144$
Monthly Revenues: 2.88M$
Staff: 96
OS

Investment: 48M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months

Sales Price: 96$
Monthly Revenues: 1.92M$
Staff: 64
Laptops

Investment: 77M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months

Sales Price: 840$
Monthly Revenues: 8.40M$
Staff: 280
Netbooks

Investment: 66M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months

Sales Price: 720$
Monthly Revenues: 7.20M$
Staff: 240
Tablets

Investment: 55M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months

Sales Price: 600$
Monthly Revenues: 6.00M$
Staff: 200
Desktops

Investment: 44M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months

Sales Price: 480$
Monthly Revenues: 4.80M$
Staff: 160
Workstations

Investment: 55M$
Monthly Capacity: 5,000
Product Life Cycle: 20 months

Sales Price: 1,200$
Monthly Revenues: 6.00M$
Staff: 200
Servers

Investment: 50M$
Monthly Capacity: 1,500
Product Life Cycle: 20 months

Sales Price: 3,600$
Monthly Revenues: 5.40M$
Staff: 180
Blade Servers

Investment: 44M$
Monthly Capacity: 1,000
Product Life Cycle: 20 months

Sales Price: 4,800$
Monthly Revenues: 4.80M$
Staff: 160
Computer Stores US

Investment: 50M$
Monthly Capacity: 8,000
Product Life Cycle: 36 months

Sales Price: 840$
Monthly Revenues: 6.72M$
Staff: 168
Computer Stores EU

Investment: 47M$
Monthly Capacity: 7,000
Product Life Cycle: 36 months

Sales Price: 900$
Monthly Revenues: 6.30M$
Staff: 158
Computer Stores AP

Investment: 47M$
Monthly Capacity: 8,000
Product Life Cycle: 36 months

Sales Price: 780$
Monthly Revenues: 6.24M$
Staff: 156
E-Shop US

Investment: 20M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months

Sales Price: 540$
Monthly Revenues: 2.70M$
Staff: 68
E-Shop EU

Investment: 25M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months

Sales Price: 660$
Monthly Revenues: 3.30M$
Staff: 83
E-Shop AP

Investment: 18M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months

Sales Price: 480$
Monthly Revenues: 2.40M$
Staff: 60
B2B Distributor US

Investment: 88M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months

Sales Price: 2,340$
Monthly Revenues: 12M$
Staff: 293
B2B Distributor EU

Investment: 89M$
Monthly Capacity: 4,800
Product Life Cycle: 36 months

Sales Price: 2,460$
Monthly Revenues: 12M$
Staff: 295
B2B Distributor AP

Investment: 89M$
Monthly Capacity: 6,000
Product Life Cycle: 36 months

Sales Price: 1,980$
Monthly Revenues: 12M$
Staff: 297
Strategic Positioning
Customer ServiceTQM/Product QualityR&D/InnovationStaff TrainingExtended Warranties
Staff Cost +15.00%
Cust.Satisfaction +30.00%
Demand +6.00%

Staff Cost +8.00%
Material Cost +6.00%
Demand +8.00%

Staff Cost +8.00%
Material Cost +6.00%
Demand +7.00%

Staff Cost +8.00%
Cust.Satisfaction +10.00%
Overhead Costs -20.00%

Material Cost +5.00%
Cust.Satisfaction +10.00%
Demand +5.00%

Additional Investments
1.0x Realtime Order Processing1.0x Global Sourcing1.0x Packaging Materials Recycling
Investment: 4.00M$Investment: 5.00M$
Validity 18 months
Monthly Costs: 360K$
Validity 12 months
Receivable Days -20.0%
Components:
Demand +5.0%
Payable Days +40.0%
Systems:
Material Cost -3.0%
Retail:
Material Cost -2.0%
Overhead Costs +2.0%
Co2 -20.0%
Retail:
Material Cost -2.0%
Systems:
Material Cost -2.0%
1.0x Contract Manufacturing Arrangement1.0x Content Provider Tie Up1.0x On-Demand Services
Monthly Costs: 100K$
Validity 12 months
Monthly Costs: 250K$
Validity 12 months
Investment: 4.00M$
Construction Time 3 months
Components:
Material Cost -10.0%
Staff Cost -10.0%
Systems:
Demand +5.0%
Components:
Demand +5.0%
Systems:
Demand +5.0%